![]() ![]() Max video size for all formats is 30GB.Recommended video formats include MP4 and MOV.Similar to in-feed image ads, video ads can appear at different aspect ratios, but brands should be mindful of the platform’s own recommendations when planning content to ensure the best appearance across all devices customers may be using. ![]() But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs. Instagram feed video adsĪs with many other platforms, the popularity of video is surging on Instagram. Sign up for a free trial today and let Sprout take care of the rest. With Sprout’s Paid Performance Report for Instagram, track any number of campaigns for the metrics that matter most. Once you’ve got your ad specs perfected and published, it’s essential to check up on performance. Visualize your Instagram ad performance with Sprout Instagram Explore image ad dimensions and guidelines All file formats should be either JPG or PNG.Īds that appear within Instagram’s Explore discovery feature have slightly different dimensions than standard in-feed ads:.Recommended aspect ratio: 1:1, other aspect ratios may be masked.Instagram image ad dimensions and guidelines Instagram image ads can contain images in various aspect ratios, but the platform recommends a square aspect ratio, which other dimensions may be cropped to fit. Think about it: Instagram is really the only “one at a time” scrolling social media platform, so ads get users’ full attention.Įasier said than done–right? Well let us help you by getting the correct image sizes for all the key types of Instagram ads. ![]() Instagram is an advertising goldmine because of the unique opportunities to engage with users – there’s nothing quite like taking up the majority of a device’s real estate with a single ad. Here’s the complete list of Instagram ad dimensions: Let us give you a bookmarkable blog post that includes everything for your Instagram ad creation needs. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the changes? That’s where we come in. Updates, new feature releases and much more make this task intimidating, but having a quick reference to ad sizes makes it much easier. Creating the perfect Instagram ad can be daunting to the majority of us. ![]()
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