![]() ![]() So why did Salesforce pay such a high premium to acquire Slack? What kind of competition will they face from Microsoft Teams, and why did Marc Benioff say “Slack changes everything and makes Salesforce a whole new type of company” when asked about the deal by Mad Money’s Jim Cramer?īloomberg Technology anchor Emily Chang addresses all of these questions and more in her interview with Chris Rothstein, co-founder and CEO of Groove, the leading sales engagement platform for enterprises using Salesforce. Together, Salesforce and Slack are creating the digital HQ for success from anywhere. The Account Engagement for Slack app helps unify marketing and sales teams around key accounts. Salesforce Completes Acquisition of Slack. Not only was this Salesforce’s largest acquisition to date, the size of the deal also surprised many investors, which caused Salesforce’s shares to dip slightly in after-hours trading. The Account Engagement for Slack app, powered by Pardot, helps marketers drive more pipeline and empower sales teams. Beyond the sticker shock of the 27 billion deal, two months after the shotgun adoption of Slack. ![]() ![]() News of Salesforce’s record $5.42 billion Q3 Fiscal 2021 earnings on Tuesday was completely eclipsed by the announcement of its definitive agreement to acquire Slack for $27.7B. In many ways, the Salesforce acquisition of Slack was surprising. ![]()
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